I briefly had a look on the ever popular - Lovelypackage.com for some inspiration; at an initial glance, the following packaging designs stood out to me;
Wicked energy drink, designed by War Design, illustrations by Kian Forreal
The illustrator that War Design collaborated with on this design is actually a tattoo artist (which is pretty evident from the style of illustration), however, I really like how something that would typically be body art has been transferred on to a drinks can.
The fact its a dragon design and the nature of 'dragons', works well with the product; an energy drink and although it is still a generic can shape - I believe this one would stand out from other products on the shelves because of the bold imagery.
---------------------------------------------------------------------------------------------------------------
Jones Jumble bottle wrap, designed by SUPERBIG creative
These Jones Jumble bottle wraps for their summer drinks work really well, they each have a theme; City, woods and water and although they all look different, because of the illustration style (and branding) they work really nice as a range of drinks bottles.
Technically - the shape of the bottle is quite simple, so I'm sure just creating exciting, visually exciting bottle wraps is a lot cheaper than designing a new bottle shape to make them stand out on the shelf.
Not only do they work well, but because its a range...some people would probably buy a different bottle each to time, to have their own 'collection'.
---------------------------------------------------------------------------------------------------------------
Puma; Clever Little Bag, designed by Yves Behar at Fuseproject
My main attraction to this was the innovation; instead of getting a shoe box which uses a lot of cardboard and space (if you don't have anything to do with it like use it for storage etc.)...you get a bag, which could be used for the gym etc.
'Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable.
With our “clever little bag”, Puma kicks-off the next pivotal phase of its’ sustainability program. The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year. In other words: approximately 8,500 tons less paper consumed, 20 million Megajoules of electricity saved, 1 million liters less fuel oil used and 1 million liters of water conserved. During transport 500,000 liters of diesel is saved and lastly, by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.'
So, not only is it innovative and useful...its sustainable and good for the environment, which is a huge concern with packaging design in modern culture. Win win for Puma.
---------------------------------------------------------------------------------------------------------------
The Manual Co. designed by Peter Gregson
“Cardboard packaging design for boots, bags and accessories for The Manual Company , a modern franchise based on high quality luxury leather, handmade accessories and bags.”
As expressed in my statement of intent, I would like to pursue type and illustrative type; in my opinion this a really strong example of how well it can work, I also think the fact its reversed out with a yellowy tint on the text adds to the appeal rather than it being typical black on white.
The shape of the type works really well the the images, making each design quite different but they still work as a range.
No comments:
Post a Comment