Existing Kleenex packaging...

Kleenex are known for their variations of packaging...as I will be designing my own variation, I looked at a few existing examples -

'Gender specific' mini-packs, designed by HH-design.

It is clear from the packaging, simply with the use of images, that these packs of tissues are not aimed at men, however, I don't think they're particularly 'outstanding' examples of design.

Decorative boxes, designed by Boxvox.

'Some manufacturers understood that for a package to continue advertising after it was purchased and brought into the home, was a little like preaching to the converted. There is certainly precedent for un-branded (or at least softly-branded) decorator packaging. Kleenex decorator boxes for tissue are a good example. Remove the top panel and most of the branding is removed'

I assume the intention of these was to make them look like a decorative object in the home, rather than a box of tissues. I like the idea of this; tailoring the packaging towards to a kind of ornament to have on display, rather than a box of tissues to stick on the side.

Typewriter box (only in Mexico)

Once again, this looks more like a display piece rather than a box of tissues. Its an interesting idea to take inspiration from the shape of the box to determine what design goes on the packaging; the triangle shape works with a typewriter because of the sloping keyboard on a typewriter.

'Collections range' - Designer Nicole Hollas (Student winner - YCN)

Nice, illustrative, bold coloured packaging...obviously the fact that its bright pink means it probably isn't aimed at men; its aimed at the female shopper. I'm not sure what the brief was, but this was the winner for the YCN competition last year.

Hispanic competition winners

'Kleenex in collaboration with MASS Hispanic communication agency invited Hispanic amateur artists in the USA to express their Hispanic heritage by creating original works of art.'
Colourful, bold and visually engaging...