Kleenex ads - 'Let it out'

Original 'Let it Out' campaign.

'Many experts have considered the LIO campaign an innovative one and said that the campaign would go a long way in increasing the target audience's involvement with the brand.' - http://www.icmrindia.org/casestudies/catalogue/marketing/MKTG226.htm

I agree with the 'many experts' as I do think that this is an innovative campaign - it is engaging the audience and making them get involved with the brand and as it uses the general public as a subject in the advertisement, it makes it more personal and further connects with the target audience.
Its also memorable and quite humorous - in the way that they've done it, by putting a sofa in the centre of a city.



This is the most recent TV campaign for Kleenex, focused on celebrities 'Letting it out'.
It seems to take the approach that if celebrities use them, why don't you.
Its humorous and once again, connects with a broad target audience by using celebrities/actors from different era's.
Although I really like the advert, I admit that I remembered the advert...but kind of forgot that it was for Kleenex, which I suppose makes it unsuccessful in a way.