Kleenex christmas packaging...

I chose to put the Kleenex special edition packaging on seperate posts as I felt they stood out from the other design variations.

There are 2 aspects to the above range that I really like;

- The stock/finish - It just has a slight sheen to it, in this instance in particular it somewhat adds to the 'christmassy feel' as it kind of looks like a bauble.

- The white silhouettes, as apposed to the usual black, its a simple touch but the 2 colour finish reflects the season.

'

"This year’s Kleenex® holiday cartons feature a series of nostalgic winter scenes, flocked in sparkling white against four jewel toned foil backgrounds. Simple, understated and reminiscent of childhood memories, illustrator Beth White was commissioned to create a series of snow scenes. Beth’s sophisticated yet simplified silhouettes suited our vision perfectly while taking advantage of the flocking embellishment we were planning. The design is purposely less glitzy than in previous years, with more emphasis being placed on the celebration of the simple pleasures associated with the holiday season."

Client: Kleenex® brand
Creative Director: Christine Mau
Senior Designer: Jen Brock
Illustrator: Beth White'

Personally, I prefer the first example as I think it looks more sophisticated, not just in terms of the print and finish, but also the shape of the box, but I can see why this would be successful too as it would appeal to children.

I do like:

- The fact that it looks like it would be textured; have a felt feel too it, whereas its a flat 2D print.

- How the 6 boxes fit together (but it is unlikely that somebody would own 6 boxes of tissues at once)

- The happy, christmassy feel that the whole range has.

'The sweet, felted illustrations by Betz White, in this context, turn the the usual idea of a crafted tissue box cover on its head. Toilet paper cozies and tissue box covers, have long been a staple of middle-American craft projects and the motivation for disguising packaged products has a lot to do with the public’s ambivalence about keeping branded products out in the open.

Betz White’s project for Kleenex brings this idea full circle. Like a crafty wolf in Christmas sheep’s clothing, each of these “decorator” boxes proudly wears its faux “hand-crafted” covering, slyly embracing Grandma’s (now quaint) idea that commercial packaging should not be on display in your home.'