Blue Q Chewing Gum
'When a shopper buys a pack of gum he or she in pursuit of the confection. Blue Q asked a new question: What if the equation was turned around and, instead of the gum, the buyer was more interested in the pack.'
A good example of this which was pointed out in the article where I found these examples,
"When baseball cards came packaged with gum, people didn't want the gum. They were buying the cards. Thats what the Blue Q gum is...The gum is merely a transportation for the graphics."
Obviously that point is very american orientated, but I believe it still stands for british consumers. I remember when there were 'prizes' and 'pogs' in crisp packets, people were more excited by what they could win rather than eating the crisps.
I really like the idea that the packaging could become more important than what it is actually in the package.
I thought this was a great example of how you can evaluate your work. It seems that it would be easier to print out a 'net' of the product and scrawl notes on it rather than look at it on screen and write a list about it.
'When a shopper buys a pack of gum he or she in pursuit of the confection. Blue Q asked a new question: What if the equation was turned around and, instead of the gum, the buyer was more interested in the pack.'A good example of this which was pointed out in the article where I found these examples,
"When baseball cards came packaged with gum, people didn't want the gum. They were buying the cards. Thats what the Blue Q gum is...The gum is merely a transportation for the graphics."
Obviously that point is very american orientated, but I believe it still stands for british consumers. I remember when there were 'prizes' and 'pogs' in crisp packets, people were more excited by what they could win rather than eating the crisps.
I really like the idea that the packaging could become more important than what it is actually in the package.
I thought this was a great example of how you can evaluate your work. It seems that it would be easier to print out a 'net' of the product and scrawl notes on it rather than look at it on screen and write a list about it.
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