Packaging Research 7 -

More toothpaste Ads -

1982
Another nice example of cheest American advertising, both mother and daughter has very straight teeth.

1983
Another example of toothpaste being a 'treat' or a present, also the imagery seems to imply that bad teeth are scary.

1986
Initially, I thought this was actually a Crest advert because of the layout, so its quite interesting how they use a similar layout and structure to advertise similar products. Here they seem to be almost trying to guilt the audience into buying the toothpaste by making them feel sorry for her if she Does grow up to have cavities. 'This child could grow up never knowing a cavity in her lifetime.'

Another reason I am looking at toothpaste ads is because 1 factor of having braces I will be promoting is that if you have straighter teeth, it is easier to clean your teeth.

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