Karacters Design Group (Vancouver, British Columbia, Canada.)
Packaging Redesign.
Although I won't be designing a bottle for my what is good, I found it interesting to see the process which the designers went through.
Reason for Redesign:
Redesign Objectives:
The use of colours and different patterns to distinguish between the flavours, is very successful and I can clearly see why this would appeal to younger, adventurous audience as apposed to the original design.
It definately shows the importance of taking into account the audience you are aiming your product at.
Packaging Redesign.
Although I won't be designing a bottle for my what is good, I found it interesting to see the process which the designers went through.Reason for Redesign:
- Falling sales next to the categorys young newcomers.
- No longer looked unique.
- The brand's image was no longer drawing the 'adventurous and fickle' audience.
- No longer looked unique.
- The brand's image was no longer drawing the 'adventurous and fickle' audience.
Redesign Objectives:
- Communicate flavor other than with fruit images.
- Play up the bold flavors and more clearly distinguise different flavors from one another.
- Feature Clearly Canadian's unique clear, carbonated formulation.
- Create an innovate design that would bowl over fashion and design-conscious consumers.
- Play up the bold flavors and more clearly distinguise different flavors from one another.
- Feature Clearly Canadian's unique clear, carbonated formulation.
- Create an innovate design that would bowl over fashion and design-conscious consumers.
The use of colours and different patterns to distinguish between the flavours, is very successful and I can clearly see why this would appeal to younger, adventurous audience as apposed to the original design.It definately shows the importance of taking into account the audience you are aiming your product at.
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